2019 Golden Pig Chinese New Year Card |金豬吉祥
己亥豬年賀年卡|金豬吉祥 
2019 Golden Pig Chinese New Year Card
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慶祝新年是傳統習俗中重要節慶,同時也象徵著新的一年即將開始。 今年進入為己亥豬年,所以將「豬」的形象作為圖像的表現媒介,在創作上結合傳統新年元素與吉祥符號,延伸出傳統的視覺美學,自古以來人人都追求吉祥,祈求能帶來美好、平安、幸福的一年。 

傳統的色彩裡「黃色」在五行中列為正色,居於中位,為諸色之上,象徵著大地,也意味著吉祥喜慶之色。在飾紋上燙印技術採用金色箔代表富貴招財,再勾勒出銀色箔的線條,讓整體的視覺感受更為立體,搭配著寶藍色點綴,賦予純淨與堅強的生命力,並帶出莊重高貴的質感。
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Celebrating the New Year is an important festival in traditional customs, and it is also about to start in the new year. This year, I entered the Year of the Pig, so I used the image of "pig" as the medium of image expression, combining traditional New Year elements and auspicious symbols to create traditional visual aesthetics. Since ancient times, everyone has pursued auspiciousness and prayed. 

A year that can bring beauty, peace and happiness.In the traditional color, "yellow" is listed as a positive color in the five elements, in the middle position, above the colors, symbolizing the earth, and also means the color of auspicious and festive. On the embossing, the hot stamping technology uses gold foil to represent the rich and rich, and then outlines the silver foil, so that the overall visual experience is more three-dimensional, with the royal blue embellishment, giving pure and strong vitality, and bringing out the solemn and noble Texture.
Art Director | Hao-En Chen
Graphic Design | Hao-En Chen
Photographyer | Ferguson Chang
Paper|Arjowiggins
Printing Technique | Embossing and Debossing / Foil Stamping
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2019
2019 Golden Pig Chinese New Year Card |金豬吉祥
384
5,401
9
Published:

2019 Golden Pig Chinese New Year Card |金豬吉祥

384
5,401
9
Published:

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