Every few years, the website for a medication will update it’s look and feel to match the latest consumer campaign. 

We seized this opportunity to also create a more user-friendly structure for the Important Safety Information, which is often the bane of a marketers existence. By moving it to the right rail, we were able to maximize viewable content while still preserving fair balance. This site was also responsive, which was a first for the brand. 

I was the senior interactive art director for this project. I adapted the campaign look and feel for digital, worked closely with UX to restructure page layouts, and had a senior role is selling our work to the client.