THE HEALTHY HAW CANDY PACKAGE
健康仙楂餅|包裝設計
健康仙楂餅|包裝設計
Catagory / package design
Professor / Wei Yao Wang
Designer / Ya Ru Yang
-2019
品牌理念|Concept
仙楂餅是台灣古早味小甜點,形狀為梅花,口味甘甜,生津止渴,健康養生。 本次包裝用插畫呈現傳統仙楂餅製作過程:採收、滾壓、成形,加上可愛人像讓他成為令人愛不釋手的小品。以小包分裝方便攜帶,讓現代人在忙碌又快速的生活,當作休閒用的小零嘴。
The healthy haw candy is one kind of classic desserts in Taiwan. With the shape of plum, it represents Chinese culture. It tastes sweet, makes people feel less thirsty, and maintains our health. The package design demonstrates the process of making the candy: harvesting the haw, grinding it into powder, and molding it into the shape the plum, with illustrations. Moreover, the small package design makes it easier to carry out and share, so that busy modern people can easily enjoy the traditional snack.
設計想法|Design Idea
不同顏色包裝代表仙楂餅,低糖、原味、檸檬三種不同口味,以健康無負擔的古早味糖果,滿足不同消費者的味蕾需求。 而包裝展開圖呈現仙楂餅從採收、滾壓成粉,最後成形的製作過程。
不同顏色包裝代表仙楂餅,低糖、原味、檸檬三種不同口味,以健康無負擔的古早味糖果,滿足不同消費者的味蕾需求。 而包裝展開圖呈現仙楂餅從採收、滾壓成粉,最後成形的製作過程。
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T h a n k y o u
T h a n k y o u