The thesis behind this project is that if vehicles become this "autonomous ride sharing network" then people will lose ownership. This could also disconnect the user from the vehicle... much like a city bus, train, plane, or shuttle you may not fully care how it looks? you’re just going from point A to point B and most likely being distracted on your phone. So the problem becomes: how do you keep people interested in something they don’t own? My answer to this question is maybe if the vehicle is something out of the ordinary it may get their attention and give them some kind of emotion whether it’s good or bad. This is how you could possibly keep people interested.