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Branding | McEwan Golf Company
McEwan Golf Company
Brand Identity

McEwan Golf, a golf apparel brand based in New England, came to me wanting a new identity for their brand. Initial conversations with the client led us down the path of a vintage, classic golf aesthetic. From those brainstorming sessions with the client, I created an initial draft (which you can see at the end of this project below)

While the client was intially pretty excited about the first draft, they ultimately decided they wanted to go for a more modern and simple approach. We spent a little more time discussing modern brands in their space and companies they identified with. I created a new stylescape (aka mood board) and got started on a second draft.

The final marks that you see below will primarily be used on hats (McEwan’s specialty). I also created a series of small and large format secondary marks for use on t-shirts, polo shirts, and other printed apparel.
First Draft:

McEwan Golf Company came to me to help them stand out from the rest of the golf apparel brands out there. Named after one of the first golf club makers in Scotland, they were looking for a branding style that would reflect the history of the name.

After lots of research and comparison of what's out there currently, I created this first draft. Even thought this was a first draft, I wanted to show how this logo would look as a full on brand; larger format print, small embroidery, digital, etc. I find that presenting just a single logo draft doesn't paint enough of a picture for the client. I want to show them how their logo will work in the real world rather than asking them to try to imagine it themselves.​​​​​​​
Process shots:
Branding | McEwan Golf Company