Create a an interactive and responsive microsite for an existing company to promote their brand and key products in a conceptual way.
The Live. Adidas. microsite was created to market their brand as a lifestyle. The athletes used to depict various shoes and products Adidas carries are representative of the different types of lifestyles Adidas creates shoes for. The iTunes player would contain music selected by each athlete for the user to use while working out, practicing, or getting pumped up for a big game. The user would also have the ability to purchase the shoes highlighted on each page within the shopping cart drop down menu. This microsite is an all in one marketing promotion and tool to boost sales.