Maine is a family owned small chain of stores that sells shoes. The shop stands out because of its reputation and polish. The target audience is young adults of the middle class. We want to convey a sense of delight, while at the same time being down-to-earth.
The resulting logo is a simple combination mark that comprises of a rectangular box cut out at the top corners representing the iconic red shoe box that has been used by the store for over 15years. The typography is a simple custom logotype with an underscored 'A' representing the first letter of the family's (owners) surname.
The resulting combination mark is simple n bold forming a foundation for a strong grid system that will be used in other brand identity applications.
