The brand identity of Torre Barrina had not been renewed for years. This not only made it perceived as an institution anchored in the past, but also a barrier to communicate the great effort that the City Council of Hospitalet de Llobregat (Barcelona) was doing to adapt to changes in the social sector and the new needs of its audiences. So I needed to express a new vision of the future through a project that was more than just a symbol change. It should be the symbol of social innovation.
The new identity comes from the building that gives name to Torre Barrina, through which we want to express how the space grows and evolves at the rhythm of the pulse that marks its environment.
A NEW SYMBOL
Whether offering audiovisual training, a talk on technological innovation or a pedagogical seminar for help families, the social vocation of Torre Barrina is always present. Therefore, we are inspired by its dynamic and transgressive mission to create a new identity that, as a whole, seeks to reflect a balance between technology and human, and leadership, proximity and movement.