The MIST Hot Spring Hotels
The MIST Hot Spring Hotels

Branding & identity design for a luxury design hotel in Zhengzhou, China. 
The logotype abstractly depicts the shape of the MIST Hotel, inspired from the word ‘mist’. The typesetting appears throughout the guests’ experience in the hotel - from the wayfinding signs to the printed materials. The branding aims to achieve a coherence with the architecture, which was designed by Department of Architecture from Bangkok. The colour palette is picked from the colours of the sky, from which the architecture takes its inspiration from.

Undertaken as a member of artless Inc.
creative direction: shun kawakami 
art direction & graphic design: koyuki inagaki 
assistant design: nooey nitipon, kanako ueno
project management: ken aoki
architecture & interior design: department of architecture 
photography: yuu kawakami 



Stationeries & Collaterals



Wayfinding
The MIST Hot Spring Hotels
121
676
4
Published:

The MIST Hot Spring Hotels

Branding for Hotel in China
121
676
4
Published: