The Brief: Create an app for Tennent's Lager that puts them at the heart of social.
We came up with the idea of T-Minus. You simply enter all the things you're looking forward to in your social diary, a gig, a date, a party, or big match, and it provides you with a T-minus countdown. You can share countdowns with friends via Facebook and Twitter to get your mates excited too. A clever way to put lager at the centre of good times.
