10 Inspiring Rebranding
Case Studies from 2018
Case Studies from 2018
A brand is like a living being, as it grows and evolves in response to the audience and the environment. Rebranding is like the shedding of old skin in lieu of a new, improved and relevant one. Let’s look at 10 successful rebranding exercises from 2018.
1. Animal Planet
Animal Planet is loved world over for bringing people close to the wonders of the animal kingdom. Their universal message required a universal and fun logo that transcends all platforms. Chermayeff & Geismar & haviv recreated a new mark for Animal Planet that embodies joy and is universal.
The detailed Case study is here
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2. Easyday Club
Rebranding a well-established company, giving it new additional values and sustaining it of its exceptional worth in the eyes of its customers is not an easy task! Elephant Design has successfully achieved this in its encounter with Easyday of the Future Group.
The complete Case study is here.
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3. Evernote
Sometimes reworking on just a few elements of the already existing package of multiple things and leaving the rest as they are proves to be successful. DesignStudio used a similar theory to rebrand Evernote as a brand.
More on Case study here.
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4. Mailchimp
Mailchimp, a successful marketing company, announced a rebranding that stands out while staying true to the essence of the company.
Detailed Case study
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5. Ogilvy
While we know that change is an integral part of life, David Ogilvy strived to make his company, “Ogilvy”, better and prepared for the future, by seeking certain changes. COLLINS, a brand design company, stepped in and created perfect strategies for Ogilvy in the form of rebranding, and also for its fundamental work environment.
A complete Case study is here
