Susque View Farm is a small scale, family-owned, Pennsylvania farm specializing in naturally grown, sustainable, nutrient dense produce. The client's vision was inspired by rustic wood block prints and a down-to-earth feel. I tried to synthesize their vision into one cohesive logo with many different applications! Seen at the top is the final logo, but there were many other concepts along the way!
The first batch of ideas for the woodcut inspired logo, playing with different fonts, layouts, and shapes.
A much more modern approach using an offset colour for each vegetable. This direction was a little more modern than what the client was looking for, and eventually we settled on the woodcut style.
An example of the full logo, the beet icon by itself, and the text-only version of the logo.
The three versions of the logo reduced to black and white.
