Skipping On Air
For this project we had the pleasure of creating a brand identity and responsive website design for our client Heeling Feet. Our brief was to create a design that had a clean clinical aesthetic and one that helped Heeling Feet stand out against competitors and communicate as a professional and trustworthy company. It was important for the branding to feel welcoming and for Sheridan’s clients to feel they are in safe hands. This theme became the driver for the icon design and negative space was used to represent the hands within the design. We wanted the services Heeling Feet offer to be clearly recognisable within the concept. We chose a rounded font in lowercase to complement the identity and create a personable impression.
For this project we had the pleasure of creating a brand identity and responsive website design for our client Heeling Feet. Our brief was to create a design that had a clean clinical aesthetic and one that helped Heeling Feet stand out against competitors and communicate as a professional and trustworthy company. It was important for the branding to feel welcoming and for Sheridan’s clients to feel they are in safe hands. This theme became the driver for the icon design and negative space was used to represent the hands within the design. We wanted the services Heeling Feet offer to be clearly recognisable within the concept. We chose a rounded font in lowercase to complement the identity and create a personable impression.
They Put Me At Ease With How Relaxed and Friendly They Were
“I am a foot health care practitioner and didn’t really have any idea how I would like the website to look. Andy and Kelly drew up several logos, colour schemes and layouts. They consulted me throughout all the stages of the build, were professional and very contactable but most of all they put me at ease with how relaxed and friendly they were. Thank you Dandelion!”
“I am a foot health care practitioner and didn’t really have any idea how I would like the website to look. Andy and Kelly drew up several logos, colour schemes and layouts. They consulted me throughout all the stages of the build, were professional and very contactable but most of all they put me at ease with how relaxed and friendly they were. Thank you Dandelion!”
Sheridan Lee
