Billy Roo: Brand Identity
Fresh Prints & Coordinated Baby Wear

We were very excited to reveal the new brand identity for children’s clothing company Billy Roo as it was such a lovely project to work on. The brief was to help Billy Roo stand out in market of bespoke children’s clothing and reflect the highest quality of materials used in the products created. The founder Jenny, wanted a logo that was eye catching and referenced the Kanga“roo” in the company name.
The parent and child bond was the inspiration behind this adorable logo. The clean lines give a modern look with a nod to Scandinavian design which was important to our client. We went with a bold and bright colour palette to help the company stand out and create a playful appearance. As part of the design process, Jenny asked for a range of animal character designs to use on materials and across social media. They combine both hand generated and digital illustration techniques and we kept the colours vibrant to match the brand identity. 
I Was Involved in the Design Process Throughout

“I’m so happy with my new logo and brand identity. Kelly and Andy were really approachable and made sure I was involved in the design process throughout. They went to great length to resolve every fine detail of my brand and the logo is beautiful, I’m so proud of it! Thanks Guys”

Jenny Jones
Billy Roo​​​​​​​

Find us at www.dandelioncreative.co.uk on Instagram or Facebook.
Billy Roo: Brand Identity
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Billy Roo: Brand Identity

The project brief was a brand identity for a British childrenswear company. We created accompanying illustrations for the brand to use on packagi Read More
20
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Published:

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