The biggest athletics event held in Spain in recent years was a great opportunity for the Spanish Athletics Federation to renew their communication efforts to incorporate contemporary codes to reposition athletics.
The objectives of the campaign were to immediately publicize the event and selling locations.Moreover, there was a latent need to renew graphic communications that did not perform in a highly competitive environment with sports such as football, basketball or tennis with bigger budgets and campaigns tailored to the their audiences.The European Indoor Championships in Athletics  was a unique opportunity to implement the communications renewal during a publicity campaign would be exceptionally large for a sport like athletics.
The campaign focused on five of the leading figures of Spanish athletics emphasizing and presenting their charisma to an audience unfamiliar with the sport.

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