Wirral Borough of Culture 2019 | Logo & Branding
Combining continuation of form and balance as well as incorporating the letters 'C' and 'B' (representing Borough and Culture). The colours chosen represent corporation / co-operation, energy and creativity / passion and the logo is also effective in black and white.
The addition of the Wirral Peninsula outline behind the brand icon can change depending on the winning borough. Different colours may also be used to represent different boroughs.
The Borough of Culture branding encapsulated a balance between the need for a strong business identity without falling into a heavy corporate character; the bright colour scheme ensures it is eye-catching and easily identifiable.
