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The inital steps of the project were focused on idenitifying the brand values of the newly established entity. During the initial meetings three core terms came into view: extensive knowledge used as a base for innovation, partnership and openness, both in cooperation with the client and as a basis for company's culture & communication and a strong focus on providing effective and comprehensive solutions. Those soon sumed up in the internally generated motto: Knowledge. Involvement. Results.
Three vividly coloured squares, presented also as a cube, symbolize the integration of the teams; additionaly the colours were assigned to the three-part tagline to strenghten their visual connection to the symbol. These elements, along with fresh and modern typography provide a universal and flexible visual language.