The field of digital marketing is constantly changing. Innovation in this space provides many new opportunities for digital marketers who want to stay ahead of the competition. Three trends that digital marketers should look at in 2019 include virtual reality, social media, and content marketing.

An Emergence Of Virtual Reality In Marketing

Companies have started to use virtual reality to improve brand engagement. By allowing a customer to engage with a product in a virtual world, it allows a person to become immersed in the experience. This provides them with even more information about a product, and it is done in an environment that's pleasing. On Amazon's Prime Day, they set up virtual reality booths using the Oculus Rift. Shoppers were able to engage with products like refrigerators and Nerf guns in a virtual reality environment. This empowers a potential buyer and places them in a simulation where they can address actual pain points and needs. By doing so, it enhances a customer's journey.

Social Media Advertising Is Still Relevant

Statistics indicate that there are over 3 billion social media users around the globe. With those stats, it shows that social media platforms are still one of the best places to advertise in 2019. Some of the hottest trends right now in social media include using influencers, automation and video..

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