Client: St Elmo's Pizza
Agency: Creating a Storm

St Elmo's Pizza was looking at introducing a new product range into their stores. I was given the task of researching, illustrating and designing a couple of possible packaging concepts for this range. The goal for all the packaging concepts, was to break away from the normal 
St Elmo's branding, lifting this packaging to a more sophisticated and delectable level. 

In this particular concept, I chose to go with a black label, placing emphasis on a white typographical design. The type would become the visual element, playing with type sizes, different fonts and different weighting so as to create a visually stimulating label and a sophisticated look and feel.