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PREGNANCY SCARE SMS
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    We sent out thousands of sms's in the lead up to Halloween that read: "I'm pregnant I don't know what to do, I found out yesterday." Followed a f… Read More
    We sent out thousands of sms's in the lead up to Halloween that read: "I'm pregnant I don't know what to do, I found out yesterday." Followed a few minutes later by another sms that read "That was scary, but not as scary as the TopTV Horror Festival Saturday @ 9pm on Showtime. Visit www.horrorfestival.co.za 2 send this 2 friends." Read Less
    Published:
We sent out sms's to thousands of South African's that read:
"I'm pregnant I don't know what to do, I found out yesterday."
Art Director: Chloe Jourdan
Executive creative directors: Philip Ireland & John Davenport