Code B is a coffee shop in Abu Dhabi selling high-quality beans and brews. They are unapologetic lovers of real coffee. The brief was to create a brand identity that translates this into visuals in a contemporary, urban and original way, which communicates the high quality of the product and the spirit of the brand, to a target audience with high standards and who appreciates polished products that are authentic.

Just like the business, the foundation of the logo is coffee, in its different roasts and flavours. The code and the B are represented in symbols and codes to create a mark that embodies the meaning of its name. The graphic approach was purity and geometry, and the use of colour is intentionally minimal, to represent the quality of the raw ingredients and the love for true coffee.