Walk, Don't Run
These are two conceptual marks designed as part of a graphic design course. We were given a list of album titles we could choose from and design two different logos for. Walk, Don't Run is an instrumental song recorded by instrumental rock band The Ventures in 1959. The song was originally written and recorded by Johnny Smith in 1954.
Although these two different conceptual pieces are unique to eachother, the same concept remains intact for each. I originally wanted the word "walk" to be most prominent, since that is what it says to do, and then "don't run" would be less prominent because that's what not to do. I also wanted to incorporate some sort of movement or progression forward. From that I come up with the idea of turning an A shape sideways to become an arrowhead. Next, instead of a comma and apastrophe, I applied the same concept, but less like a sideways A shape.
My second concept come from sketching ways that an arrow could be incorporated into the title. One alternative ideea was to display Walk above the arrow, as it is here, but then place "Don't Run" below the arrow. When working with sizes on the computer, I preferred this version.