La Liberta, Italian for freedom, embodies the clients philosophy of wanting to create a range of natural skin care products that nourish and rejuvenate while freeing the skin from chemicals and impurities. Packaging has been designed for a number of products with an emphasis on simplicity to reflect the natural ingredients and company ethos. The logo is a handwritten brush script which embodies a sense of freedom and is contrasted by a minimalist sans serif font on the packaging for excellent readability and its clean lines.