Mixtro is a proposed kids' membership scheme to the Auckland Art Gallery. I worked with a team of two student graphic designers and one student motion designer to create and brand a kids' membership scheme that encourages kids to return and repeatedly engage with the gallery. Above, is the website I created as a hub for the membership scheme.

After target market analysis, which included creating a range of personas aged 5 - 12, we developed our unique selling point: a buddy system. The buddy system takes advantage of our key insight, friendship and social interaction are key aspects of a child's life that can flourish creativity. 

A welcome pack was included to introduce kids to the membership programme.

A creative campaign backed up our project, with the concept of kids being able to upload their own artwork that could be displayed on billboards all over Auckland to to unleash and show off their creativity.