This project was a sponsored studio by GAC and the goal was to create a vehicle to enter the American market. The vehicle was developed after researching the needs and wants of the American consumers and pinpointing a specific area of the US to focus on. I was tasked with research, concept development, sketching, and model making during the three months of the studio. I decided to focus on the emphasis of experience and creating a vehicle that could accompany its owners on making these experiences.
