Norges Kreative Fagskole

Second Year Project

 

The project was to come up with a campaign for SAS. It was a group project but at the end I made a few changes to improve the design. 
SAS has increased their legspace by 5,2 cm in all their planes, so that was what we focused on. We decided to try to be a bit cross with the target group and played on death or life situations, but then again kept it within reason by illustrating animals. 

Our slogan: Every centimeter counts..