Amazon Go Good Food Fast
Amazon Go - Good Food Fast

The initiative was to create a simple and cohesive visual identity system for Amazon Fresh Prepared Foods that spanned across all Amazon Go hand-made food offerings. The solution is a modular black & white labeling system that lets delicious fresh prepared food be the hero. A custom hand-drawn font adds character and personality while enforcing what customers see through unique typographic lockups.

Currently in use at all Amazon Go stores.
Amazon Go Good Food Fast
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Amazon Go Good Food Fast

Flexible black & white visual identity system that lets delicious fresh prepared food be hero.  The Team: Director: Aaron Nather, Creative Direc Read More
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Published:

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