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Tyler the Accountant
Toy Design
He earned a full-ride scholarship. His twin brother never really got him a gift for the past 22 years. After a lot of thought, his brother decided to make the coolest gift in man's history.

Tyler is my brother, and after earning a full-ride scholarship, I wanted to get him a gift (I couldn't remember when, if ever, I'd gotten him any sort of gift prior to this... so this had to be good).

I thought and thought and thought, then finally, I had a flash of brilliance; I decided to get him a 100% custom action figure - of himself - because I thought it was funny.

All laughing aside, I soon realized I'd spent good money on a gift that was delivered in a blank cardboard box stuffed with pale green packing peanuts. Sure, the action figure turned out amazing, but I wasn't going to do this thing half way; I needed great packaging to make it all come together as one cohesive, utterly stunning, better-than-anything-else-ever, gift.

So after days of searching for pre-made options, I had no other choice than to design and build a custom package myself. And thus, the "Tyler the Accountant" custom carton was created:


Having to print and build this myself, I had to design something that:

1. Fit a common, affordable paper size (I aimed for 11x17")
2. Was sturdy enough to hold & protect a reasonably heavy 12" action figure
3. Was portable and easy to open & close
4. And was simple enough to build in 3 days (I tend to procrastinate)
My first thought was a traditional box shape. I knew a wanted an "action-packed" design style, and in my mind, cool action figure packaging was often a traditional, 6-sided rectangular box.

Now, because the action figure was 12" tall and I was aiming to fit the design on an 11x17" sheet, this traditional rectangular box was slightly too tall. I'd already considered doing a milk carton shape simply because I love the look of that shape and feel it's very fitting for "fun" stuff like candy, so why not for an action figure? I measured this box design, and found it would fit comfortably onto 2 11x17" pieces of paper!

I then added foam inserts to protect the figure inside the carton and topped it off with a magnetic closure, no tearing required.
It was time to get to the design phase of the project. I wanted to really represent my brother in a cool, but very pop, B-Movie sort of way. I decided what better way to do so then an illustrated photo-montage highlighting some of his good times leading up to this new phase in his life. I then complimented the illustrations with witty, sarcastic typography, and an aged, screen-print-esque color scheme. I covered the packaging with details and facts about him, stuff that only he'd appreciate, and to top it off, added the lyrics from a good luck sort of song, "Beg, Steal or Borrow" by Ray LaMontagne and the Pariah Dogs.
Beginning to to play around with layout and typography.
Settled upon a color-scheme; began adding details.
Although the illustrations were based on real photos, I couldn't resist spicing some of them up a bit; particularly proud of the vampire teeth.
You're right, you could describe this as "Magical."
One side was a mock nutrition panel; this is the bottom portion.
Final packaging with the action figure.

Special thanks to for the action figure.

League Gothic
Reklame Script

Thanks for looking!
Tyler the Accountant

Tyler the Accountant

Custom built/designed packaging for a custom action figure gift. It is the best and only gift I've ever given my brother; I told him not to expec Read More