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Lead with the fine print
The campaign launched with traditional-looking, product-centred advertising. The twist is the asterisk supported by warning messaging that speaks to both the benefits and absence of negative side effects.
In parallel we ran a social campaign illustrated with benefits.  
Lead with the fine print
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Lead with the fine print

The rules vary significantly between jurisdictions. However, one thing that they all have in common is warnings and fine print. For this campaign Read More
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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives