Ford Credit - Lease Explainer
Ford Credit - Lease Explainer

While at GTB I was challenged to create a piece of content for Ford Credit that outlined how the duration of a lease works for a prospective Ford Credit customer. The challenge here was to create an overview that allowed users to take in the process of an entire lease. I feel that financial content can be exhausting, and the client supplied many talking points. After a long ideation & review process I believe I was able to achieve my goal of simplifying the messaging, and visuals. 

Working with my friend Shaun Collings, and his team at Big Block LA, we ideated over doing an illustrated approach. We presented stylized frames to the client touching on their highest priority messages, and after gaining approval on the look and feel we animated the content, laid down VO, and finalized music/mix.
Ford Credit - Lease Explainer
2
16
0
Published:

Ford Credit - Lease Explainer

2
16
0
Published:

Tools

Adobe Illustrator
Adobe Photoshop
Copyright Info

Attribution, Non-commercial, No Derivatives

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