This campaign concept aligns with Grace Notes’ unique storytelling while the packaging maintains a distinct, flavour-forward position on the dispensary shelf. 

The early pioneers of jazz (c. 1920 hepcats) knew that gage lengthened time—allowing them to play the improvisations between written notes. Improvisations known as grace notes. We honour their story, the idea of lengthening time, fostering creativity, and making something beautiful.