Their visual identity was not reflecting the brand’s vision and high quality coffee. So working together with their creative director Fiona Mandos, I helped develop their rebranding project with an evolutionary approach from the well established brand. The result is a modular design system that is much more in sync with current specialty coffee standards.
We used the logo's geometric lines to create a series of patterns to be used in all types of material, from their menus to stationary and web presence. The pattern helps to make the brand stand out while keeping a minimal approach.