2011 & more
Minetoys is an online service allowing Minecraft players to 3D print their avatar. Through a simple customer journey, the skin is applied to a 3D model you can fiddle with, before choosing which model to buy. The printing and shipping process is handled by Shapeways.
Webdesign, brand identity, promotion through online and real events, sponsoring and use of influencers, 3D modelling, 3D programming, promotional videos used with adwords and youtube advertisement.