“五福贺新春” 福包 ‘Five Blessing’ Spring festival Fortune Bag
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恭王府素以拥有康熙御笔“天下第一福”的福字碑为一大文化看点,为恭王府所做的春节福包,以福文化为第一切入点,结合恭王府的非遗文化推广背景,用年画的形式,将五福主题转化为“福、禄、寿、喜、财”五个人物形象,加之五种吉祥瑞兽,组成“五福贺新春”的主视觉形象。
This is the Spring Festival Fortune Red Bag for Prince Gong‘s Mansion in Beijing, including couplets, blessings, red envelopes, window grilles, new year pictures, door gods, spring strips, and hanging money. Hanging them it is a traditional activity of the Spring Festival in China, so that that’s an important Spring Festival product.
Prince Gong’s mansion  has the world's first blessing monument written by Emperor Kangxi. With the blessing as an important element, the blessing culture is transformed into five characters of ‘Fu Lu Shou Xi Cai’ which means ‘Happiness Promotion Longevity Happy event and wealth’, and there’s also five corresponding auspicious animals form the Key Vision.
红包以五福兽为主形象
The red envelope is based on five kinds of blessed animals
在传统福包的基础上增加了春条,制作了适合每个家庭成员的吉祥话,可贴于家中相应位置,不干胶材质适合让小孩子来为家里增加春节的年味儿
Only suitable for each family member on the auspicious spring strips can be attached to the corresponding position in the home, self-adhesive materials suitable for children Post, increase the Spring Festival atmosphere