Paper Mate Print Ads
CONCEPT
There is no autocorrect in real life. In this modern technology oriented era, most of our electronic gadgets like smartphones and laptops have autocorrects when you make a typing mistake. However, in real life when you write, you can only use eraser, correction tape or fluid to cover it or correct the writing error. In this case, when you want to correct a pen writing or a print out, you will need to use correction pen to cover it. The slogan of the advertisement is ‘there is no autocorrect in the paper world’ which conveys the concept clearly.
AMBIENT MEDIA
The idea of this campaign is to remind people that there is no autocorrect when writing in the real world. To expand from the print advertisements, I came up with this ambient idea to attract people’s attention more. We are familiar with the word ‘pole’ and we see poles almost everyday in the public transports. However, there are times that we make spelling mistakes, in this case ‘poll’. Thus, I plan to put this sticker at a pole so that it could gather commuters’ attention.
II. Stairs
Stairs is also a word that we are familiar with and it can be seen almost everywhere, even in MRT stations. Sometimes we make spelling mistakes, we could misspell ‘stair’ as ‘stare’. That is the reason why I thought of an idea to put this sticker at a flight of stairs. It could attract people’s attention as people often feel uncomfortable having people staring at them.
III. Mall
Mall is a place that people go for a shopping spree. This inspired me to create an ambient against
the wall of a shopping mall. Instead of ‘spree’, it is spelt wrongly as ‘spray’ so it will spark people’s curiosity
and gather attention.
IV. Bus
With an additional letter ‘s’, ‘bus’ could mean another thing, in this case kiss. When this ambient is applied on bus, it could have a great exposure as bus goes around the city and pedestrians could see it.
Thank you for viewing!:)
