MIGRATE MAGAZINE

•

BRIEF

Migrate, the official magazine of the Loerie Awards showcases all aspects of the worldwide fraternity in advertising, design, architecture & interior design & experiential media. Each issue has a unique theme from which contributors take their cue. The theme for their 16th edition was SWEET.

SOLUTION

Rising sales of a client’s product in advertising should be enjoyed. They are like sweets to an agency and the awards are for flossin’ because eating too many sweets without flossing can rotten your teeth.

Sweets = Sales. Awards = Flossin’