NOVO FITNESS
Poster campaign design for a fitness coach in Minneapolis, MN
Chandler Ignaszewski a University of Minnesota student thought there was more to fitness than just a good workout. The multiple components needed to be combined to achieve the health and muscle benefits of fitness. This campaign was designed to portray the variety of bodies and fitness lifestyles of many unique believers. The main logo frames the body to capture attention of a passing by audience. The pop of color adds contrast allowing the eye to work to the edges of the poster. The setting for these posters would be on a bus stop window, in a storefront, or on a large digital screen near a busy street.
Programs: Photoshop & Illustrator
Photos from Unsplash
