Phase I
Toys 'R' Us Identity (Re)Design
Toys 'R' Us as we know is a company that sells toys, or rather, used to do it. Nowadays the company went through a downfall, closing all its stores in the US and all across the globe. Sadly as it is this brings us to the need of rebranding its image in some way and a shift on the way the retailer sells its toys, meeting the needs of the modern buyers.
The idea behind this project thrives from the joy that is to open a box of toys as a child. The magic feeling of discovering what toys they're going to play with. - "Our Vision is to put joy in kids’ hearts and a smile on parents’ faces." - And how magic would it be if the delivery was left inside the house? Shifting its business to the online would make it much more convenient for the company to make a comeback in an innovative way.
Toys 'R' Us would use a new method of delivering toys without the clients having to leave the comfort of their homes. With the new 'Toys ‘R’ Us star-in' service the kids’ toys would be delivered inside the house in the most secure way and with the thorough supervision of the parents. The new brand's communication would be centered on the online platforms, such as social media. Bringing new weekly themes followed by exclusive discounts on the stock of the given franchise.
Introducing weekly themes
João Vieira
Dec 2018
