"Here! Sod created a new line of t-shirts that are sold in simple &distinctive packaging that resemble the packaging of food found in gourmet supermarkets. Each shirt is sold in packaging that resembles different forms of packaging. For example, a 'pork' t-shirt is sold in the Styrofoam deli packaging used in the butcher's section of a supermarket. All the t-shirts in the product line are uniquely packaged to make their products more eye-catching and to create a fun&novel shopping experiences for consumers.
The unique packaging created instant brand recognition amongst consumers which generated large volumes of word-of-mouth advertising."
Design Agency : Prompt Design
Awards : GOLD PENTAWARD WINNER 2010 cat. Body
Creative Director : Somchana Kangwarnjit
Designer : Passorn Subcharoenpun, Chidchanok Laohawattanakul, Mathurada Bejrananda