Logo & packaging design for COmpañero
Compañero is a fair trade coffee brand that imports their beans directly from the Zapatista movement in Chiapas, Mexico.
For the packaging, the inspiration came from 3 key figures of the Zapatista movement: Emiliano Zapata, Subcomandante Marcos and that of an unnamed indigenous Mexican farmer. In order to find the right look and feel, different approaches were tested.
The final result.
