We developed a design system that revolves around the shapes that are inspired from the logo type. These shapes then become our primary design elements across the branding.
WEBSITE - UI / UX
The approach to UX of the website was taken to primarily better educate the user of the product and hence help in better conversion. The website also will be the digital face of the company. Hence, it was important to portray maturity and trust in the quality of the product. The approach to UI, thus, takes clues from the branding to create a uniform language across all media.