DUCK AND COVER A/W10
ATL Campaign art direction, design and production.
DF were asked by Duck and Cover to create a 2 year narrative to engage and excite the 24+ male consumer. We launched this season with the first instalment set around the theme 'The Escape', communicating the DAC Ready For Anything attitude. This season, as well as the traditional press advertising, we created an integrated campaign to work on/off-line. Each campaign shot was supported by a viral clip which, when edited together, form the AW10 campaign film.
Brand Film art direction & production.
ATL print ads.
