Antron needed an introductory video to share with designers, clients and fiber groupies. Rather than force-feeding scientific proof of their superior fiber (like the old days), the script used a simple “men’s suit” analogy to weave together a bigger picture. The result: a conversational video that doesn’t sound like third period chemistry. 
Antron Video
Published:

Antron Video

Design Director: Nick Wiesner Copy Director: Shachar Meron Designer: Ryan Hammond

Published:

Creative Fields