The perfect integration of the elements of food and cinema. The close view of the logo depicts a copper vessel symbolizing the traditional cooking methods and recipes, purple blue flames represent fire which is the symbol of purity and the brand's core ethos, to use the purest ingredients to make superior quality products and foods.
A distant view gives the appearance of a purple and mustard colored clapboard which is synonymous with "action" in movie productions, indirectly persuading the consumers to start a new way of food lifestyle.
The vapours, symbolize the warmth, freshness and aroma of the experience that we provide to our food partners - our consumers through this new lifestyle.