Paleet is Oslo’s unique destination for fashion, food and lifestyle with nearly 40 fashion concepts, restaurants, and specialty stores. We were approached by Paleet to create a different kind of mall magazine, so we carried out a comprehensive production—both creating all content and design.
By including both Paleet-centric content and more broadly appealing editorial features—the magazine balances elegantly between commercial and editorial content. The final design is meant to further develop Paleet’s warm and vital personality, and to emphasize their role as an elegant rebel, by expressing the duality in Paleet’s visual identity.
Portfolio photography by Siren Lauvdal.