For consumers, Didi is called car software, and the brand's “technology” is low.
It is necessary to turn the leading technology, which is relatively complicated and difficult to understand, into a simple output to consumers.
Let everyone realize that the "Drip Technology you don't know" in the life scene is a great problem.
对消费者而言,滴滴是叫车软件,品牌的“科技”认知度低。
需要将滴滴已拥有的相对复杂难懂的领先科技,化繁为简的输出给消费者
让大家认识到生活化场景里“你不知道的滴滴科技”是个极大的难题
We use animation forms to create entry points for all kinds of knowledge allusions.
Describe the life scenes that consumers can quickly perceive, and output complex DDT technology points with very short small videos.
We have refined 7 technology points, big data wisdom-inducing screens, tidal lanes. . . . Wait
Through the means of comparison, first and foremost, each knowledge point is explained. 
The image expresses "Drip technology that you don't know, you feel every day."
我们通过动画形式,以各类知识典故为切入点
讲述消费者可快速感知的生活场景,用极短的小视频输出复杂的滴滴科技点。
我们精炼了7个科技点,大数据 智慧诱导屏  潮汐车道。。。。等
通过对比的手段,先抑后扬来阐述每一个知识点,形象的表达出“你不知道的滴滴科技,你每天都感受的到
Alice Hawe (the inventor of zipper, he can never believe that the world's largest zipper is didi’s zipper car which can adjust the tidal road in real-time)
艾丽斯豪(拉链的发明家,他想不到今天这个世界最大的拉链,是滴滴的拉链车,可以实时调整潮汐路段车道)
Alpha Go (the pronunciation of Go is the same as Dog in Chinese)
(Alpha Go is facing 361 points crossed by 19x19 lines on the chess board, and Didi AI processes thousands of data per day 
which including Countless real-time vehicle data on the road)
阿尔法狗*(GO在中文中读音同“狗”)
(Alpha Go在围棋领域面对的是围棋棋盘上19x19条线交叉出的361个点,而滴滴人工智能每天处理的数据是成千上万条道路上无数实时车辆)
Columbus (The New World is found actually by a fluke, comparing to the accurate judgment of the optimal route based on didi’s real-time data)
哥伦布(发现新大陆实际是位置搞错歪打正着,对比滴滴基于实时数据对最优路线的准确判断)
Yongzheng (he was busy with the political papers in his whole life. 
However, all those information can be processed in a flash, compared to the big data processing ability of Didi)
雍正(毕生忙于朝政批阅奏折,但雍正一生处理的信息量,滴滴一瞬间就可以处理完成,对比滴滴的大数据处理能力)
Intelligent traffic lights (the earliest traffic lights need manual and unsafe, Drip's signal control system, real-time analysis of massive data to calculate traffic operation index, smart time sharing experience is smoother)
智能红绿灯(最早的红绿灯需要手动且不安全,滴滴的信号控制系统,可以实时分析海量数据计算交通运行指数,智慧配时体验更顺畅通行)
Indians (the Indian people love carpooling, but it is neither convenient nor safe when comparing to the efficient carpooling calculated by didi’s intelligent matching algorithm)   印度人 (开挂的印度民族喜爱拼车,但既不便捷也不安全,对比滴滴通过智能匹配算法计算出的高效拼车) 
Jia Dan (he spent 17 years drawing the first map in the history of China. Comparing witha the traffic guidance screen of Didi,  to draw the road information map based on real-time information is so efficient and rapid)
贾耽(他用17年时间绘制出中国历史上的第一张地图,对比滴滴的交通诱导屏,根据实时信息绘制出得路况信息图是如此的高效迅速)
Some preliminary work content, mirrors, hand-drawn drafts, characters, scenes, settings, styles, initial drafts, etc.
一些前期工作内容,分镜、手绘稿,角色、场景、设定、风格初试美术稿等
The 7 videos produced, no promotion fees and media channels
So how to package these videos in a more appealing way, we also designed a big movie-style poster.
制作的这7支视频,没有推广费用和媒介渠道
那如何用更吸引人的方式,生动形象的包装这些视频,我们还设计了大电影风格的海报
Director - 记明/Jiming
Storyboard - 记明/Jiming
Concept Design -  记明/Jiming & 杨惠/Cosmo
Illustration - 记明/Jiming & 杨惠/Cosmo
Art Director - 记明/Jiming & 杨惠/Cosmo
Copywriter - 乐乐
Animation production house - 鼻血星 bx-planet & 小苍​​​​​​​cclab
欢迎大家扫码浏览,谢谢
7 Animation | The Unknown Technology of DiDi
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7 Animation | The Unknown Technology of DiDi

We use animation forms to create entry points for all kinds of knowledge allusions. Describe the life scenes that consumers can quickly perceive, Read More
193
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6
Published:

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