2018.05 / Out of Space Traveler with Avengers
题记:复联4已经上映了,现在正值大热~~~ 借此项目感谢并致敬漫威电影宇宙11年22部电影的陪伴!
再多的不解或不满,最终其实都是不舍(泪目T^T)
时间拨回2018.5,大热的复联3将漫威电影宇宙推上了前所未有的新高度。而同期滴滴出行拿到了复联3的对应授权,
我们联合设计并制作了这个h5项目,置换资源共同推广品牌。

Inscription: The Avengers 4 has been released, and now it is hot ~~
Thanks to this project and pays tribute to the company of 22 films of Marvel 11 years!
No amount of incomprehension or dissatisfaction, in the end, it’s actually disappointing (tearsT^T)
Time dialed back to 2018.5, and the hot The Avengers 3 pushed the Marvel movie universe to an unprecedented new height. In the same period, DiDi get the corresponding authorization of The Avengers 3,
We jointly designed and produced this html5 project, replacing resources to promote the brand together.
表现方式是出行的页面突然变成漫威的英雄风格,吸引用户参与活动,测试自己是哪种英雄,同时赢取电影票及漫威周边。
H5的用户流程就不多说了,首页定位后--选择目的地--穿越宇宙空间--找到魔方--测试答题--得到结果与奖品
The way of expression is that the travel page suddenly becomes the heroic style of Marvel, attracting users to participate in the activity, testing which kind of hero they are, and winning movie tickets and Marvel around.
Html5's user flow is not much to say, after the homepage is positioned - choose the destination - through the universe - find the cube - test answer - get results and prizes

其实项目期间比较曲折,最初的设计和执行我们都是交付给外包供应商来做的
但是做了3个多周,反复的沟通修改反馈,一直没有达到期望的效果和质量。
眼看快到上线时间了,我们收回所有的的东西自己来做,短时间内快速的完成了所有设计和动画。
不但项目期间曲折,当时复联3上映档期,时逢滴滴顺风车事件,对借势营销还产生了不小影响,留有遗憾
In fact, the project period is rather tortuous. The initial design and implementation are all delivered to the outsourcing supplier.
But after doing more than three weeks, repeated communication and modification feedback, has not achieved the desired effect and quality. Seeing that it was almost time to go online, we took back all the things ourselves and quickly completed all the designs and animations in a short time.
Not only during the period of the project, but also during the period of The Avengers 3, when the event was dripping, it also had a small impact on the marketing of the potential, leaving regrets.
Launch Time:2018.5
Art Director:记明/Jiming & 杨惠/Cosmo & 王婷
2D Animation:晓宇
3D Animation:韩旭
H5 Develop:毛毛
欢迎扫二维码浏览,谢谢
2018.05 / Out of Space Traveler with Avengers
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2018.05 / Out of Space Traveler with Avengers

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