Haechi Seoul Beer Branding
Haechi Seoul Beer Branding
​​​​​​​As 1,357 thousand foreign tourists visit Seoul recently, Seoul is one of the charming and beautiful cities. I wanted to design tourism products fitting this beautiful city, and I chose the beer, one of the highest preference alcohol that the mainstream people enjoy all over the world. The concept of “Seoul Beer” is a local beer. Because it is Seoul representative beer, it expresses Seoul modern and traditional feel. The design of the beer was based on Seoul's representative colors: blue, dancheong red, and Han River silver white. Moreover, I made logos and naming, using the symbol of Seoul which is the legendary animal Haechi.


Haechi Beer Identity
Label design
Haechi Beer Illustration
Haechi Seoul Beer


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Haechi Seoul Beer Branding
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1,864
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Haechi Seoul Beer Branding

As 1,357 thousand foreign tourists visit Seoul recently, Seoul is one of the charming and beautiful cities. I wanted to design tourism products f Read More
210
1,864
11
Published:

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