Flipkart is India's largest e-commerce site. They wanted us to come up with a campaign introducing all the new service benefits (Cash on Delivery, Original Products with original warranty and 30-day replacement guarantee) and to tackle the common fear of online shopping amongst the Indian audience.

 

As a solution to this, our team came up with the 'No Kidding' campaign that uses kids in adult situations and adult voices talking about problems of online shopping and how flikart deals with it. The idea was to make it all sound like child's play.

 

Following is the story board followed by the final ad film that came out. This was series of 4 ads.