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    Boudin Bakery is a bakery and restaurant chain originally from San Francisco, California, known for its sourdough bread. It was established in 18… Read More
    Boudin Bakery is a bakery and restaurant chain originally from San Francisco, California, known for its sourdough bread. It was established in 1849 by Isidore Boudin, son of a family of master bakers from Burgundy, France, by blending the sourdough prevalent among miners in the Gold Rush with French techniques and longevity. Today, it is famous for its “Bowl of Soup”, which is a sourdough boule with clam chowder inside of it. In 2018, with well over 160 years of history, Boudin decided to preset its audience with a new brand identity and to-go packaging system (100% plastic free), one that represents its same spirit but with a 21st century vibe. Read Less
    Published:
Art Direction: Yi Mao (yimao.design)
Photographer: Jack Strutz (www.jackstrutz.com)
Stylist: Jack Strutz & Yi Mao
Hand model: Lemon Zhai
*Special thanks to Zach Ludlow